Dapper Labs Inc. has pulled off another huge partnership after its NBA Top Shop Platform achieved incredible success. This time it has branched into another sport – that of football, that is, the American version.
The partnership with the National Football League, together with its Players Association, will give Dapper Labs the go-ahead to create NFTs (Non-Fungible Tokens) of the top video highlights from the season. All 32 teams that participate in the league will be included in the set.
Roham Gharegozlou, co-founder and chief executive officer of Dapper Labs said of the partnership:
“We can’t wait to give the more-than-300-million NFL fans the opportunity to own the game that matters to them and engage with the sport in a whole new way,”
Joe Ruggiero, senior vice president of consumer products at the NFL, said in the same press release:
“We believe blockchain technology has great potential to enhance the NFL fan experience in the future and we are excited to have Dapper Labs as one of our first partners in exploring this emerging space,”
The partnership for Dapper Labs comes hot on the heels of another scoop, as it signed a deal earlier in the month with La Liga, to create NFTs for fans of the Spanish soccer league. The NFTs will be collated from moments over the previous ten seasons, and will feature the likes of iconic teams such as Real Madrid and Barcelona.
Dapper Labs is racing to the forefront of collectibles with these massive partnerships. Interest in NFTs is still at fever pitch, and collections on varied themes such as rocks, apes, and cats are selling at astronomical prices.
Dapper Lab’s first collection, which included video highlights from the NBA, was a huge hit with fans, and, according to an article on Bloomberg, saw 1 million registered users and 13 million transactions.
Gharegozlou has said that his company is looking to move into all major sporting arenas with its NFT collections
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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